Ms. Craddock has worked with clients at all levels on the professional spectrum - from people reaching the Vice Presidential ranks for the first time to Fortune 500 CEOs.  She has been featured on CNBC, National Public Radio and quoted in national publications including the Wall Street Journal, the Los Angeles Times and the Chicago Tribune.  Ms. Craddock is the author of The Authentic Career, a popular career guide that has been featured at business conferences across the nation.  She has also written several nationally syndicated articles on behavioral dynamics in the workplace, and her work has been discussed in Oprah Magazine.  She was recently a panelist at Deutsche Bank's annual Women on Wall Street conference and is a regular speaker at leadership conferences for her corporate clients who include Goldman Sachs, Credit Suisse and JP Morgan.

Before building her executive coaching business, Ms. Craddock worked for over a decade on both the buy side and the sell side of the financial services industry.  As a Portfolio Manager at Scudder, Stevens & Clark, Ms. Craddock managed $3 billion in short-term global assets.  She received two Lipper Awards for top mutual fund performance: Best Short-Term Multi Market Income Fund, ranked #1 by Lipper in a universe of 77 funds, and Best World Income Fund over $1 billion in size, ranked #1 by Lipper in a universe of 7 funds.

Ms. Craddock also served as a National Director of Consultant Relations at Sanford C. Bernstein, representing the firm across all asset classes including emerging markets, domestic and international fixed income, and domestic and international equity to major consultants and pension fund clients nationwide.

Ms. Craddock received a M.Sc. in Economics from the London School of Economics, specializing in Capital Markets.  She also received an MSW from New York University and is an Ackerman certified family therapist.  Ms. Craddock holds a BA in Economics from Smith College.